top of page
CREATIVE - STRATEGY - MOTION - EDIT - MIX
FRANCHISING FANDOM
My team at Aspect was challenged with franchising the beloved series Outlander with its prequel show, Blood of My Blood. To do so, we’d need to bring a new audience on an eleven year long journey all while earning the trust of a dedicated fanbase. Different audiences would require different creative approaches.
We took a three-pronged creative approach by creating long-lead content that reassured fans Blood of My Blood is a faithful extension of the story they love, a lo-fi BookTok campaign that reached our biggest opportunity audience, and a wealth of social spots that leveraged my editorial expertise to highlight the show’s spectacle and scale.
FANS FIRST
To assure fans that Blood of My Blood is a love letter to Outlander, we crafted social creative that highlighted the throughlines between the two shows. As fans ourselves, we knew exactly what to look for. By highlighting returning characters, their incredible casting and costuming, and the visual continuity of the cinematography, each piece emphasized Blood of My Blood as a faithful follow-up to Outlander down to the smallest details.
BOOKTOK CAMPAIGN
Blood of My Blood reads like a romance novel come to life, built from the same tropes that fans fell in love when they read Outlander to begin with. For these paid TikTok spots, I captured the energy of the series in formats that feels native to TikTok.
REACTIVE REELS
To keep things fun in-season, we invited our friends over to watch Outlander, on a Jet2Holiday, and kept things hopeful with a Hopecore meme, our best performing organic post for Blood of My Blood thus far. As with all reactive content, timing is key so we jumped on all formats when they were trending, keeping things perfectly imperfect to feel authentic in feed.
bottom of page