My team at Aspect was challenged with franchising the beloved series Outlander with its prequel show, Blood of My Blood. To do so, we’d need to bring a new audience on an eleven year long journey all while earning the trust of a dedicated fanbase. Different audiences would require different creative approaches.
 
We took a three-pronged creative approach by creating long-lead content that reassured fans Blood of My Blood is a faithful extension of the story they love, a lo-fi BookTok campaign that reached our biggest opportunity audience, and a wealth of social spots that leveraged my editorial expertise to highlight the show’s spectacle and scale.